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flyp
As featured in:
Design Week
Creative Boom
Brand New: Under Consideration
The Future Laboratory
The Brand Identity
Project info
A new strategic position, brand identity and website for flyp—a company revolutionising the way we sell property. Making it better for buyers, sellers and agents alike.
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Our brand idea, Flip the System, was a call to upend the status quo. flyp’s logo is literally an upside-down house. A tongue-in-cheek tone-of-voice; and a playful design system of rotating 3D walls, expressive licks of typography and a color palette inspired by building materials blew an f-shaped hole through any other conventional property brands.
